Marketing Fundamentals for beginners
0.00 EGP
This course aims to provide an understanding of what innovative marketing is all about. At the end of the course, participants will comprehend the significance of innovative marketing as a key differentiator in the competitive marketplace.
By the end of this course each attendee will be able to
- Be equipped with a clear understanding of the marketing concept and their importance to your company’s long-term success in the marketplace
- Be familiarized with the key requisites of innovative marketing and how it can create impact and lead to measurable results
- Have the opportunity to apply selected tools and techniques in case-studies in a collaborative learning environment
What is Marketing?
- Key fundamentals of marketing
- Going beyond buzzwords and jargons
The Marketing-Oriented Organization
- What marketing orientation means
- Is my organization marketing-oriented
Understanding the External Environment
- The key external influences on the organization’s business
- Emerging trends and their impact on the organization
Understanding the Internal Environment
What is Marketing?
- Assessing the internal environment
- Developing the SWOT Matrix
Market Segmentation, Targeting & Positioning
- Developing the Segmentation & Targeting Strategy
- Developing the Market Positioning Strategy
Deploying the Marketing Mix
- The marketing toolbox
- Applying the marketing toolbox
This course is designed for Non-marketing executives who desire to have an understanding of what marketing is all about and Executives who play supporting roles to the overall marketing efforts of their companies/organizations, Marketing Executives and Managers who need to keep abreast of current issues and best practices in modern marketing
- Classroom lectures
- Video
CORE Certificate
Marketing Fundamentals for beginners
0.00 EGP
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