Marketing Fundamentals for beginners

By the end of this course each attendee will be able to

• Be equipped with a clear understanding of the marketing concept and their importance to your company’s long-term success in the marketplace
• Be familiarized with the key requisites of innovative marketing and how it can create impact and lead to measurable results
• Have the opportunity to apply selected tools and techniques in case-studies in a collaborative learning environment

What is Marketing?

• Key fundamentals of marketing
• Going beyond buzzwords and jargons

The Marketing-Oriented Organization

• What marketing orientation means
• Is my organization marketing-oriented

Understanding the External Environment

• The key external influences on the organization’s business
• Emerging trends and their impact on the organization

Understanding the Internal Environment

What is Marketing?

• Assessing the internal environment
• Developing the SWOT Matrix

Market Segmentation, Targeting & Positioning

• Developing the Segmentation & Targeting Strategy
• Developing the Market Positioning Strategy

Deploying the Marketing Mix

• The marketing toolbox
• Applying the marketing toolbox

This course is designed for Non-marketing executives who desire to have an understanding of what marketing is all about and Executives who play supporting roles to the overall marketing efforts of their companies/organizations, Marketing Executives and Managers who need to keep abreast of current issues and best practices in modern marketing

• Classroom lectures
• Video

CORE Certificate