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Advertising, Promotion & Marketing Communication

0.00 EGP

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Start
July 15, 2020 12:00 am
End
July 15, 2020 11:30 pm
Address
29.968943, 31.269820   View map
Phone
01142166862

The aim is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical processes necessary to achieve and measure defined communication goals. In particular, students will be able to understand the integrated nature of communication and develop a full appreciation of advertising, sales promotion, public relations, publicity and direct marketing in a contemporary and digital environment.

By the end of this course each attendee will be able to

  • Understand different marketing communication means
  • Brand & position their products & company
  • Create breakthrough campaigns
  • Create a marketing & communication plan
  • Increase your marketing impact by at least 20 – 30 %

  • Marketing Communications Importance & Types
  • Basic Principles Of Marketing Communication Strategy
  • Media Planning:
  • Media Objectives & Strategies
  • Traditional Print & Broadcast Advertising Media
  • Promotion Mix & Strategies
  • Digital Marketing
  • 12 Steps Marketing & Communication Plan:
  • Review Brand, Target Market & Competitors
  • Identify Problems & Opportunities
  • Set Sales Goals
  • Set Target Market Goals
  • Determine Positioning &Branding Strategies : Creating Positioning Statement
  • Set Communication Goals
  • Integrate Tactics
  • Develop Marketing Plan
  • Define Message Strategy Through Pitch Perfect Guide
  • Do Creative Development
  • Decide On The Media
  • Analyze Results
  • Craft An Action Plan For Guidance

This course is designed for marketing professionals all levels & decision makers

  • Classroom lectures
  • Video

CORE Certificate 

Advertising, Promotion & Marketing Communication

0.00 EGP

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