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CORE - Marketing Fundamentals for Beginners
Training, Consultation & General services Company
  • (+20) 25215059 / (+2) 01118867769

  • Maadi, Cairo – Egypt
    1st Floor, 15 Road 256

  • Working Hours
    From 08:00 am to 16:00 pm

Marketing Fundamentals for Beginners

Course Purposes

This course aims to provide an understanding of what innovative marketing is all about. At the end of the course, participants will comprehend the significance of innovative marketing as a key differentiator in the competitive marketplace.

Course Objectives:

By the end of this course each attendee will be able to:
  • Be equipped with a clear understanding of the marketing concept and their importance to your company's long-term success in the marketplace
  • Be familiarised with the key requisites of innovative marketing and how it can create impact and lead to measurable results
  • Have the opportunity to apply selected tools and techniques in case-studies in a collaborative learning environment

Course Contents

What is Marketing?
  • Key fundamentals of marketing
  • Going beyond buzzwords and jargons
The Marketing-Oriented Organisation
  • What marketing orientation means
  • Is my organisation marketing-oriented
Understanding the External Environment
  • The key external influences on the organisation's business
  • Emerging trends and their impact on the organisation
Understanding the Internal Environment
  • Assessing the internal environment
  • Developing the SWOT Matrix
Market Segmentation, Targeting & Positioning
  • Developing the Segmentation & Targeting Strategy
  • Developing the Market Positioning Strategy
Deploying the Marketing Mix
  • The marketing toolbox
  • Applying the marketing toolbox

Course Recipients

This course is suited for
  • Non-marketing executives who desire to have an understanding of what marketing is all about
  • Executives who play supporting roles to the overall marketing efforts of their companies/organisations
  • Marketing Executives and Managers who need to keep abreast of current issues and best practices in modern marketing


2 Days

Methodology of teaching

Classroom lectures, Videos & Practical Training and Exercises


Core Certificate

Available DATE

Duration Start End
2 Days 2018-02-18 2018-02-19 Apply

2 Days 2018-04-23 2018-04-24 Apply

2 Days 2018-07-09 2018-07-10 Apply

2 Days 2018-08-13 2018-08-14 Apply

2 Days 2018-10-09 2018-10-10 Apply

2 Days 2018-12-04 2018-12-05 Apply

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