Training, Consultation & General services Company
  • (+20) 25215059 / (+2) 01118867769
    info@coreqhse.com

  • Maadi, Cairo – Egypt
    1st Floor, 15 Road 256

  • Working Hours
    From 08:00 am to 16:00 pm

Advertising, Promotion & Marketing Communication

Course Purposes

The aim is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical processes necessary to achieve and measure defined communication goals. In particular, students will be able to understand the integrated nature of communication and develop a full appreciation of advertising, sales promotion, public relations, publicity and direct marketing in a contemporary and digital environment.

Course Objectives:

By the end of this course each attendee will be able to
 
  • Understand different marketing communication means
  • Brand & position their products & company
  • Create breakthrough campaigns
  • Create a marketing & communication plan
  • Increase your marketing impact by at least 20 – 30 %

Course Contents

Marketing Communications Importance & Types
Basic Principles Of Marketing Communication Strategy
Media Planning:
  •   Media Objectives & Strategies
  •   Traditional Print & Broadcast Advertising Media
  •   Promotion Mix & Strategies
  •   Digital Marketing
12 Steps Marketing & Communication Plan:
  •   Review Brand, Target Market & Competitors
  •   Identify Problems & Opportunities
  •   Set Sales Goals
  •   Set Target Market Goals
  •   Determine Positioning &Branding Strategies : Creating Positioning Statement
  •  Set Communication Goals
  •   Integrate Tactics
  •   Develop Marketing Plan
  •   Define Message Strategy Through Pitch Perfect Guide
  •   Do Creative Development
  •   Decide On The Media
  •   Analyze Results
Craft An Action Plan For Guidance

Course Recipients

This course is suited for
 
  • Marketing professionals all levels & decision makers 

Duration

2 Days

Methodology of teaching

Classroom lectures , group activities, practice & examinations

Certificates

Core Certificate

Available DATE

Duration Start End
2 Days 2018-01-21 2018-01-26 Apply



2 Days 2018-03-18 2018-03-23 Apply



2 Days 2018-04-15 2018-04-20 Apply



2 Days 2018-08-19 2018-08-24 Apply



2 Days 2018-10-21 2018-10-26 Apply




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